Privacy policy.

ClayPonic (“we”, “us”, “our”) creates ceramic vertical farming systems and provides related information, products, and services through our website and sales channels. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with clayponic.com and related services (the “Services”). It also describes your rights and choices.

We collect information you provide directly to us and information collected automatically.

• Contact information: name, email, phone, billing and shipping addresses when you place orders or sign up for the newsletter.
• Account and order data: purchase history, order status, payment confirmation (we do not store full payment card numbers).
• Communications: messages, support requests, and other correspondence.
• Usage data: browsing activity, device and browser information, IP address, pages visited, and referral data collected via cookies and similar technologies.
• Marketing and preferences: newsletter sign-up preferences and marketing choices.

We use personal information for purposes that include:

• Providing and operating the Services, processing orders and payments.
• Communicating with you about orders, updates, and support.
• Personalizing and improving our website, products, and marketing.
• Detecting, preventing and responding to fraud, abuse, security incidents and legal claims.
• Complying with legal obligations.

When applicable, our lawful bases include:

• Performance of a contract: to fulfil orders and provide Services.
• Consent: where you consent to marketing or certain cookies; you may withdraw consent at any time.
• Legitimate interests: for fraud prevention, security, analytics and product improvement, balanced with your rights.
• Legal obligations: when required by law or regulation.

We use cookies and similar technologies to provide, secure and analyse our Services and to personalize your experience. Third-party analytics and advertising partners may also set cookies.

You can manage cookie preferences through your browser or opt-out where offered by third parties. Blocking cookies may affect site functionality.

We may share personal information with:

• Service providers: payment processors, hosting, email, analytics, shipping and customer support providers, under contract.
• Business transfers: in connection with a sale, merger or reorganization.
• Legal and safety: when required by law, to comply with subpoenas, or to protect rights, safety or property.
• Affiliates and partners: with your consent or to fulfil orders and services.

ClayPonic operates globally and transfers data to jurisdictions with varying protections. When we transfer personal data from the EEA/UK to third countries, we rely on approved transfer mechanisms such as standard contractual clauses and other safeguards where required.

We retain personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes and enforce agreements. Retention periods vary by data type and purpose.

Depending on your jurisdiction you may have rights including:

• Accessing the personal data we hold about you.
• Requesting correction, deletion, or portability of your data.
• Objecting to or restricting certain processing, including direct marketing.
• Withdrawing consent where processing is based on consent.
• Where applicable (e.g., California), requesting disclosure of categories of personal information collected, sold or shared, and exercising opt-out rights.

To exercise these rights, contact us using the details below. We may need to verify your identity before responding.

We implement reasonable administrative, technical and physical safeguards designed to protect personal information. However, no security measure is perfect. If you believe your account or information has been compromised, contact us immediately.

Our Services are not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us to request deletion.

Our Services may contain links to third-party websites, apps and services. We are not responsible for the privacy practices of third parties. Please review their privacy policies before providing personal data.

For privacy inquiries, rights requests or other questions:

• Email · contact@clayponic.com
• Address · ClayPonic (Privacy), Lubbock, Texas

We may update this policy from time to time. When we make material changes we will provide notice through the Services or by other means prior to the change taking effect.